A Literature Review for the Influence of Hierarchical Identity on Symbolic Consumption

Yang Wang, Yang Feng, Jie Lin


Consumption is an important part of economic development, and households’ cognition and emphasis on the social hierarchy affect the total amount, types and styles of consumption significantly. This paper summarizes the social significance of commodities, the development of social hierarchy with the corresponding psychology of consumption, and the cause and purpose of individual's conspicuous consumption. This paper highlights the importance of the relationship between social hierarchy and households’ consumption, and provides a useful reference for understanding consumers' psychology.

Full Text:


DOI: https://doi.org/10.20849/abr.v7i1.985


  • There are currently no refbacks.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Asian Business Research  ISSN 2424-8479 (Print)  ISSN 2424-8983 (Online)

Copyright © July Press

To make sure that you can receive messages from us, please add 'julypress.com' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.