Asian Journal of Social Science Studies
http://journal.julypress.com/index.php/ajsss
<p><strong><em>Asian Journal of Social Science Studies</em></strong> (AJSSS) is an international open access and double-blind peer-reviewed journal published by the July Press in Singapore. <span style="font-size: 10px;">The journal is published in both printed and online versions. Online publication is free to access and download.</span></p><p>This journal provides a forum for researchers and academics to debate internationally relevant issues that fall within the scope of Social Sciences, including but not limited to:</p><ul><li><span style="font-size: 10px;">Anthropology</span></li><li><span style="font-size: 10px;">Arts</span></li><li><span style="font-size: 10px;">Business Studies</span></li><li><span style="font-size: 10px;">Communication Studies</span></li><li><span style="font-size: 10px;">Criminal Justice</span></li><li><span style="font-size: 10px;">Cultural and Ethic Studies</span></li><li><span style="font-size: 10px;">Demography</span></li><li><span style="font-size: 10px;">Economics</span></li><li><span style="font-size: 10px;">Education</span></li><li><span style="font-size: 10px;">Gender and sexuality studies</span></li><li><span style="font-size: 10px;">Geography</span></li><li><span style="font-size: 10px;">History</span></li><li><span style="font-size: 10px;">Law</span></li><li><span style="font-size: 10px;">Linguistics</span></li><li><span style="font-size: 10px;">Management</span></li><li><span style="font-size: 10px;">Political science</span></li><li><span style="font-size: 10px;">Psychology</span></li><li><span style="font-size: 10px;">Social Work</span></li><li><span style="font-size: 10px;">Sociology</span></li></ul><div>The journal accepts article submissions both <a href="/index.php/ajsss/about/submissions#onlineSubmissions"><strong>online</strong></a> and via <strong>e-mail</strong> (<a href="mailto:ajsss@julypress.com">ajsss@julypress.com</a>).</div>July Press Pte. Ltd.en-USAsian Journal of Social Science Studies2424-8517Copyrights for articles published in July Press journals are retained by the authors, with first publication rights granted to the journal/publisher. Authors have rights to reuse, republish, archive, and distribute their own articles after publication. The journal/publisher is not responsible for subsequent uses of the work. Authors shall permit the publisher to apply a DOI to their articles and to archive them in databases and indexes such as EBSCO, DOAJ, and ProQuest.Information Theory: Critical Analysis and Theory Construction
http://journal.julypress.com/index.php/ajsss/article/view/1391
<p>This paper covers a review of theory construction, a critical analysis of prior ‘information theory’, and an attempt in information theory construction. The outcome includes a theoretical statement and supporting propositions.</p>Anthony Chor-Beng LiewYu-Shen Chen
Copyright (c) 2023 Anthony Chor-Beng Liew, Yu-Shen Chen
http://creativecommons.org/licenses/by/4.0
2023-12-062023-12-0684110.20849/ajsss.v8i4.1391A Study of Consumer Purchase Behavior on Health Food in the Multi-level Marketing
http://journal.julypress.com/index.php/ajsss/article/view/1381
The purpose of the research is to investigate the purchase behavior of Taiwanese consumers regarding multi-level marketing Health Food. The research focused on consumers who have purchased Health Food through multi-level marketing channels and aim to identify consumer behavior patterns. The study primarily focused on Taiwanese consumers and conducts an online questionnaire survey. A total of 322 responses were collected, and after excluding invalid questionnaires, the final sample size for the study was 305, with a utilization rate of 94.7%. Using IBM SPSS 25 for analysis, it was confirmed that among the demographic variables, only consumer age was significantly related to purchase behavior. Significant support was obtained for the association validation of the hypotheses, confirming the significant relationship between salesperson product information exposure and consumer purchase behavior of multi-level marketing Health Food, the significant relationship between consumer purchase behavior of multi-level marketing Health Food and consumer feedback, as well as the significant relationship between consumer feedback and Exposure of salesperson product information."Peng-Tung ChenYu-Ting HuangYi-Ping Lai
Copyright (c) 2023 Peng-Tung Chen, Yu-Ting Huang, Yi-Ping Lai
http://creativecommons.org/licenses/by/4.0
2023-12-062023-12-0684810.20849/ajsss.v8i4.1381The Teaching of Scientific Literacy in Disadvantaged Communities
http://journal.julypress.com/index.php/ajsss/article/view/1401
Addressing educational equality is a significant goal in many educational systems across the globe as governments aim to ensure that every citizen is scientifically literate. <em>Scientific literacy can be understood as every citizen’s right to consume ideas from the scientific community. In an effort to achieve scientific literacy, stakeholders in curriculum planning advocate for adaption aimed to contextualize science concepts. A case in point is when a teacher wants to engage situated cognition to teach science concepts. Sometimes this cannot be easily achieved at schools in disadvantaged communities. This is because they lack western modern science facilities that allow learners to interact with members involved in applying science concepts in their everyday cultural practices.</em> Therefore, in an effort to ensure that learners in disadvantaged communities develop scientific literacy, this qualitative case study explored the teaching of scientific literacy in disadvantaged communities through the use of Indigenous Knowledge (IK) facilities. Data were generated through interviews, observation of community IK practices, brainstorming and teachers’ reflections. Four Grade 11 Physical Science teachers sampled purposively participated in the study. Data collected with the use of the above tools provided answers to the research question, ‘<em>Which IKS-based science pedagogies can elevate scientific literacy levels in disadvantaged communities?’</em> Data were thematically analyzed and artefacts such as “<em>mapukuta</em>” were examined. The study found that the use of IKS based pedagogies (like mapukuta) can elevate scientific literacy levels in disadvantaged communities. The study recommended that there is a need to introduce science pedagogies which encourage scientific literacy for learners whose cultural, social, and historical encounters are not acknowledged by the curriculum; and <em>second</em>, more studies are required to discover how science teachers can be innovative to use out-of-school IK and integrate that with Western Science (WS) situations to address scientific literacy.Muzwa MukwamboKenneth NzwalaEugene Maemeko
Copyright (c) 2024 Muzwa Mukwambo, Kenneth Nzwala, Eugene Maemeko
http://creativecommons.org/licenses/by/4.0
2023-12-062023-12-06841810.20849/ajsss.v8i4.1401