Analysis of the Factors Affecting the Willingness of Rural Left-Behind Women to Take up Elderly Care Service Under the Capital of Livelihood

Chunmei Liu, Min Zhang, Rongxin Xu, Jiayu Pen


With the development of China's elderly care industry, pension service institutions have become the main channel to provide effective care to the elderly. However, at present, that nursing staff hardly to be recruited, managed and retained has become a universal problem. This article mainly adopts the questionnaire survey method to investigate the left-behind women in Wugang city of Hunan province, and uses the Logistic regression model to analyze the factors of the left-behind women's willingness to elderly care service from five aspects: human capital, social capital, natural capital, material capital and financial capital. The results shows that human capital such as education level and skill training, material capital of housing value, and financial capital with deposit have a significant impact on their choices.

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Asian Business Research  ISSN 2424-8479 (Print)  ISSN 2424-8983 (Online)

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