Risk Analysis of Two Leader Drink Company: PepsiCo and Coca-Cola

Zhuo Zhang

Abstract


The purpose of this report is to introduce and analyze risk factors of PepsiCo and Coca-Cola. By identifying the internal factors involving strategy, information system, contracts and governance and the external factors which include economy, law, customers preference and competitive environment of the two companies, the similarities and differences are given. Then risk taxonomy and analysis are given. In the end, some advice about reducing financial risk are given.

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DOI: https://doi.org/10.20849/abr.v4i3.686

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Asian Business Research  ISSN 2424-8479 (Print)  ISSN 2424-8983 (Online)

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