Research on the Integrated Development Path of Rural Culture and Tourism Industry in Shandong Province Under the Situation of COVID-19 Prevention and Control

Abstract

Since the beginning of 2020, the sudden OUTBREAK of COVID-19 has pushed the "pause button" on the previously hot Chinese New Year culture and tourism market. On April 17, the Political Bureau of the CPC Central Committee held a meeting to study and make arrangements for regular epidemic prevention and control. The meeting stressed the need to actively expand domestic demand, release consumption potential, resume work and production, business and market, expand household consumption and appropriately increase public consumption. Expanding domestic demand has become an important way to stabilize the economy in the fight against the epidemic. As an important means to expand domestic demand, cultural and tourism consumption has the characteristics of multi-level and diversified, but also has the role of rapid market recovery and boost confidence. As an important part of the cultural and tourism industry, accelerating the revitalization and development of the rural cultural and tourism industry under the premise of normalizing epidemic prevention and control in China can not only effectively support the implementation of the rural revitalization strategy of our province, but also implement the central government's "six guarantees" policy. Based on su place in Shanghai town JiaoZhuang Village, zaozhuang taierzhuang Pi town of surging waves temple village zhuang town, heze peony district Ma Ling hills, jose litsun, zibo boshan area ChiShang Town hao in the valley village, flourish NingJin street east to disappear island village five outstanding characteristics such as dependence on rural village as the breakthrough point, the tour industry of typical focus respectively in the new development under the influence of the outbreak, By means of questionnaires and depth interviews and other forms to explore the epidemic situation under the influence of each country, the existing problems in the development of tour industry integration and the prevention and control under the new normal subsequent development plan, and on the basis of exploring the suitable for our province rural epidemic prevention and control under the new normal text brigade industrial convergence development quality, and the synergistic path, find out the corresponding countermeasure, for the implementation of the strategy of rejuvenating our province rural, Crack rural development insufficient stamina also has practical significance.