The Influence of Consumerism Culture on the Ideology of College Students Under the Background of "Internet +" Impact and Response Research

Abstract

As a value concept of Western capitalism, consumerism culture is the manifestation and new carrier of Western ideology in contemporary society. With the development of globalization, the characteristics of extreme individualism, hedonism, and commodity fetishism of consumerism culture have biased guidance and negative influence on the mainstream ideology of college students. As the main front of talent training, universities must adhere to the guiding position of Marxism in the field of ideology, avoid the multiple hidden penetration and diffuse transmission of consumerist ideology, and make full use of the communication advantages of "Internet +" to strengthen the mainstream ideology The guiding role of the students is to guide students to strengthen the "four self-confidence", form an internal ideological and cultural consciousness, and build a reasonable and scientific consumer culture atmosphere.